Recently, Instagram has expanded and added a feature where users can add links to a story.
This link can be both internal and external links. By this, we mean links to your Instagram page or external website.
Regardless of the link, adding links to Instagram stories is a great way to drive traffic to either your page or website.
In this article, you will learn in detail how to add links for Instagram story.
How to Add Links To Your Instagram Story
Adding links to your Instagram story is a pretty easy thing to do. To do this, you will use the link sticker to add a link to your Instagram story. When people tap on the sticker, they’ll be redirected to the URL.
Previously, there was a 10,000 minimum follower tag before you can add link stickers on Instagram. However, this minimum ban has been lifted. Everyone can use Instagram link stickers.
To add a Link sticker, you will follow the steps below:
- Capture or upload content to your story
- Select the sticker tool from the top navigation bar
- Tap the “Link” sticker to add your desired link and tap “Done”
- Place the sticker on your story
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Capture or upload content to your story
- In the Instagram app, tap the plus sign.
- Select Story rather than Post, Reel, or Live.
- Create a Story using all the media you have available.
Select the sticker tool from the top navigation bar
Tap the Sticker icon in the top row.
Tap the “Link” sticker to add your desired link and tap “Done”
- After this, type in the URL.
- Type in the sticker’s text, for example, Tap to read, see full video
Place the sticker on your story
- Place the sticker on your Story
- Pinch to resize it
- Tap the story to use background colors from the available color schemes. There are blue, black, white, beige colors.
- Then send it to your Story, and you’re done!
What is the Instagram link sticker?
The Instagram link sticker is a feature that replaced the swipe-up feature, which allows users to add an external link to their Instagram Story.
Using a story link sticker is one of the easiest ways to drive traffic to external content and products on Instagram. You can also track link taps with Instagram analytics.
According to Instagram, there are three main advantages of link stickers, and they include;
- Stickers allow for more creativity over how a story appears.
- Stickers are quite popular, people use them for music, polls, questions, locations, etc.
- They allow viewers to engage with a Story with replies and reactions
How to customize your Instagram link sticker design
If you have a custom design for your brand, the Instagram link stickers allow customization. You can do that by following just simple steps.
Here’s how to customize your Instagram Story link sticker design:
- Create your Instagram Story and add a link sticker as described above.
- Go to the design app of your choice.
- Design a sticker that is pleasing, with a clear Call To Action. This can be “Read more” or “Tap here!”
- Export it to your phone as a PNG file with a transparent background.
- Go back to your Instagram Story draft, and add your custom sticker from your phone’s photo album or files
- Place the custom sticker directly over your link sticker
Wala! And that’s it! Even with this, people will still be able to click/tap through.
How to Drive More Traffic from Instagram Stories with Link Stickers
If you really want to drive traffic from stories, it’s important to add a clear call to action.
This could be a verbal call out, some on-screen text, an animated GIF, or all of the above.
Therefore, prompting your followers to follow links can boost your clicks and sales on Instagram.
Other ways to drive traffic to your website from Instagram
Links on Instagram can be helpful both for relationships and conversions. If you do not like the idea of link stickers, here are some alternatives;
Link in bio
Many users already do this. So, add a call to action and a link in the bio section of your Instagram profile.
You can use a specific long link or use link shorteners for customization.
You can also use tools that allow you to host multiple links on one landing page. It’s called an Instagram link tree and it’s very easy to make.
Just remember to say “link in bio” in your caption when you make a post.
This is an alternative on how to add links for Instagram story.
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Use your DMs
When you make a story, tell your users that they can send a direct message for a link.
This is an easy yet effective way to build a relationship with your audience since it might feel even more personal when they receive the link directly from you.
Alternatively, you can use a DM Me sticker that allows them to get in touch with one tap.
Create a poll
You can create a poll with content that asks people if they want to be sent the link. All you have to do is check who said ‘yes’ to your poll and you can follow up with a link sent via direct message in the Instagram app.
This is an alternative on how to add links for Instagram story.
FAQ on How to Add Links for Instagram Story
Here’s how to add a link sticker to your Instagram Story.
In the Instagram app, tap the plus sign
Select Story
Create your Story using all the gorgeous media you have at your disposal.
Tap the Sticker icon in the top row. Type in the URL
Type in the sticker’s text or call to action (eg., Tap to read)
Place the sticker on your Story
Pinch to resize it
Tap to shuffle through the available colors
Then send it to your Story, and you’re done!
Create your Instagram Story and add a link sticker as described above.
Go to the design app of your choice.
Design a sticker that is pleasing, with a clear Call To Action. This can be “Read more” or “Tap here!”
Export it to your phone as a PNG file with a transparent background.
Go back to your Instagram Story draft, and add your custom sticker from your phone’s photo album or files
Place the custom sticker directly over your link sticker
References
- Instagram- sharing links in stories
- later- add links instagram stories
- hootsuite.com- Instagram swipe-up
