With over 800 million active users worldwide, TikTok has grown to become one of the media giants in the world. The platform has over 2 billion downloads with major demographic users of teenagers and young adults.
It is very easy to go viral on TikTok than other social media platforms considering its consistent user increase and growth rate.
In this article, I am going to show you ten easy guides on how to go viral on TikTok in 2021. But before we proceed, let’s do a quick review of the basic things you should know about TikTok.
Let’s get started.
What is TikTok?
According to Wikipedia, TikTok, known in China as Douyin, is a video-sharing social networking service owned by the Chinese company ByteDance.
The social media platform is used to make a variety of short-form videos, from genres like dance, comedy, and education, that have a duration from fifteen seconds to three minutes.
Why You Should Use TikTok For Your Brand
Early adopters of social media platforms proved that if you can leverage a social media platform during its early days, you can easily become an influencer. Attaining this influencer status will enable you to make the most from marketing on that platform.
Below are the following reasons you should use TikTok to promote your brand.
#1. Its an easy way to build communities
Modern-day users consume maximum content through videos, and thus you should look at your users as a part of a community. Sharing ideas through videos, and invoking the interest of like-minded people is what matters.
Though the platform doesn’t have a group element yet, a good marketer can identify that community building is at the heart of this platform.
#2. Marketing that doesn’t look like marketing
Generation Z doesn’t like to be bothered by advertisements, and that is the reason why 51% of them use ad-blockers. It should be clear that the old techniques of marketing will not work well with these users.
As a smart marketer, you should find less invasive techniques, and quickly grab the attention of your target audience through engaging content. Once you master the technique of incorporating your brand into well-structured stories, you win.
#3. Perfect place for user-generated content
Millennials value authenticity over anything else. They are aware of the marketing tactics and thus will not fall for age-old concepts. TikTok is the biggest source of user-generated content and has the advantage of being the new kid on the block.
Even some popular video publishing platforms have been plagued by fake views for some time now, and this has led to users having trust issues with what they see on these platforms.
TikTok drives content organically as a part of its design and encourages user-generated content through its challenge concept whenever possible.
Having established some of the benefits of using TikTok; let us now discuss how to go viral on TikTok in 2021 in other to boost our businesses and make more money.
10 Easy Guide on How to Go Viral on TikTok
Follow these guides to go viral on TikTok.
#1 Keep Your TikTok Videos As Short as Possible
One of the reasons that people love TikTok so much is that you can watch a video that is fast-paced and gain something from it. Whether you learned a new recipe, you laughed, or you picked up a new dance.
Consumers have an attention span of 8 seconds which is why short TikToks are more successful. Meaning if you create a 10-second video, you will need to take into account that most viewers will watch the first 8 seconds and if it doesn’t interest them they will continue scrolling.
TikTok videos cut to the chase and show only the important details. This is why users can scroll for hours because the videos are short and are edited to be more lively, due to the instant change of frame shots.
#2 Always Have a Call To Action (CTA)
It is nice to have great content however, after that what’s next? Maybe you want your users to start a business, make pasta, like and comment on the video, or buy a pop it, then tell them.
CTAs will help you grow your followers. This is because they motivate your viewers to take action after watching the video.
Remember that calls to action aren’t just important for business – customers want and expect them. Many people depend upon the CTA at the end of the page to take the next step.
#3 (Engagement) – Create Content That Will Generate Traffic in Your Comments
Another way to go viral on TikTok is to create engaging content. This means content that will generate traffic in your comments.
You can ask something that is relatable for your audience, e.g. their favorite TV show, sport, etc. As long as you create a buzz in the comments, your TikTok videos will have more viewers and boost your followership.
Additionally, you can do something weird or questionable in your video that will organically create traffic in your comments. Naturally, humans become inquisitive when they see something that is out-of-the-ordinary.
A good idea is that you can wear a different hat every time you change the angle of the shot or have weird props around in your TikToks.
#4 Use Your Own Audio for Videos
Using your own audio for videos is good for the following purposes; Firstly, it is more personal. It helps target your audience, and your sound may go viral. More so, it is more personal when viewers can hear your voice because they feel like you are talking straight to them.
Secondly, when you record your voice on TikTok you are giving the app more information about your video to help them share your content with your correct audience. This means that the algorithms pick up on the words and are able to break down what you are saying.
Your TikTok can show up on the viewer’s page just by the keywords you may have said that someone has searched up in the past. Lastly, many audios that TikTokers create can go viral if enough users use your audio in their TikToks.
However, this doesn’t mean you should not use trending music for your video.
#5 Pay attention to hashtags trends
Just like any other social media platform, hashtags are key! Hashtags help users share and find content and join conversations about topics that interest them. TikTok isn’t any different as its users can build communities around hashtags.
Additionally, TikTok identifies very popular hashtags with graphic design at the top of the page to show how important they are. If you have a new idea in your videos, choose your hashtags very creatively and engaging to get users’ attention. Keep in mind that the more practical the hashtags you choose, the more your video stands a chance of being seen by others. It is also a key point in getting viral on TikTok.
Many users search TikToks by hashtags so you want to make sure you are using the right hashtags to pop up. It is best to research the top-performing hashtags on TikTok to reach a bigger audience.
#6 Tell A Story
Users want to hear a story, but it needs to be a captivating story. It doesn’t have to be serious, it can be about walking your dog or your night routine. You can tell one full story in 3 parts meaning, you can create 3 videos to make your viewers have to wait and build excitement for the next video.
It doesn’t mean that dances don’t go viral, however when you have a story, you are giving your viewers something to grasp and want to continue watching.
#7 Be Consistent
Don’t you hate when a TikToker says “wait for part 2 I will post it next week”? I know you do and guess what, your audience hates it too. To go viral on TikTok, you want your followers to look forward to your upcoming posts.
It is easier to engage with a TikToker that posts every week rather than once a month because you may forget about them. This is why consistency is crucial and it keeps your viewers entertained.
#8 Offer a challenge on TikTok
Many of the most popular videos on TikTok went viral with the contagious effects of starting a creative challenge. There are many themes and ideas on TikTok to pose a challenge: from lip-reading to showing an engaging comedy theme.
These challenges are very funny, and they encourage other people to participate.
If you have a talent for comedy, then you can make a video of your own idea and convince others to make videos about it too. In this case, your video will go viral because others will both take part in your challenge and promote your hashtag.
#9 Work with influencers
On TikTok, like any other social media platform, there are people who have famous content styles. If you own a business or are a singer, you can work with them.
Influential people can promote your music or your goods and services. For example, you could ask them to play music in one of their videos or promote one of your products.
Because they have many followers and many people are watching their videos, this is a great opportunity to promote your ideas on TikTok and ultimately increase your audience.
#10 Learn From Successful People
Always look out for similar TikTok trends, including other platform trends that are in line with your niche, and study how they became successful. Keep learning every day.
For example, you see a very popular video on YouTube that has been seen a million times in a short time. If its idea matches your own, you can make your video better by adding some parts of the YouTube video at different parts of your video.
It may convince users that your idea is extracted from viral content and it increases the chance to be widely seen again.
Going viral on TikTok is very easy and profitable if you follow these guidelines. Many businesses have increased their revenue through TikTok and so many people have made money on the platform by following these guidelines.
Let us know in the comment section what you think and also your own tips for going viral on TikTok.