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How To Sell In Facebook Marketplace- Expert Guide


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Selling on Facebook Marketplace has become a popular alternative to garage sales. It is excellent for local selling as users can browse listings within their community and once they see something they like, they just message the seller.

One interesting fact about Facebook Marketplace is that it offers public profiles and ratings for both sellers and buyers. Reviews, which can be viewed on the Facebook app for Android and iOS, help both parties feel safe about their transactions.

To rank among the best sellers Facebook marketplace, you need to learn about the market operations; how to negotiate with buyers; and also familiarize yourself with commonly used acronyms on the Marketplace.

Step-by-Step Guide on how to sell things on Facebook Marketplace

Open Facebook and log in to your account, if needed.

  • #1: Click Marketplace in the left menu or Tap on the Marketplace icon from your Feed.
  • #2: Create new listing, then click Item for sale.
  • #3: Add photos to “upload a photo” of your item from your computer.

Select a photo that best describes your item(s)

  • #4: Enter the info about your item. To mark an item as Free, you can enter 0 as the price.
  • #5. Click to hide your listing from your Facebook friends. It will still be visible to other people on Facebook.
  • #6. Click Next. If Next is greyed out, make sure that you’ve entered the information that’s required.
  • #7. Click Publish to post your Marketplace

How much does it cost to sell on Facebook Marketplace?

It doesn’t cost people anything to sell on Facebook Marketplace and there is no fee to join Facebook or Facebook Marketplace.

If you’re running Facebook Marketplace as a merchant, there’s a 5% fee on all transactions, with a $0.40 minimum fee.

Note that you can only sell items priced between $5 and $500. So if you sell an item for $5, you pay $0.40 for that transaction even though the 5% fee is $0.25.

If you think selling on Facebook is the only way to earn a fortune in recent times, then you need to see our article on How to make money on TikTok

How to negotiate with buyers

It’s common for buyers to try to negotiate price, and it’s best not to do it over Messenger. Buyers often wait for the next seller instead of lowering their bid.

For the items you ship, it’s up to you whether or not you negotiate the minimum price you set. For personal transactions, direct exchange for cash or a check is best.

Tips for selling on Facebook Marketplace

With so many sellers in the marketplace, it pays to stand out. Here are some tips to help you:

  • View the competition and price your items competitively.
  • Take high-quality photos in good lighting.
  • Respond to questions in a timely manner.
  • Please provide as much detail as possible in the item description.
  • Say you’re open to offers and negotiate.
  • Use tags to make your listings easier to find.
  • You should also familiarize yourself with commonly used acronyms on Marketplace so that you can use them too:

DM: direct message
OBO: or best offer
NWT: new with tags
PUP: pick-up pending
NIL: next in line

Can I advertise on Facebook Marketplace?

The Ads Manager tool allows you to create a paid ad to appear on Facebook Marketplace. Design and create your ad, set a daily budget, and choose your ad placement.

If you choose automatic placement (which Facebook recommends), Facebook will place you on Marketplace, Facebook and your News Feed, Instagram, Messenger, and Audience Network.

What can be sold on Facebook Marketplace Certain items cannot be sold on Marketplace. These include Digital goods, Weapons, ammunition, or explosives Animals Illegal, prescription, or recreational drugs, Ingestible dietary supplements, Real, virtual, or counterfeit currencies Misleading, deceptive, or objectionable items.

Shipping and Returns on Facebook Marketplace

You can only use the shipping feature if you are selling as a business. This means you are also subject to a referral fee of 5% per shipment or a flat fee of $0.40 for shipments of $8.00 or less.

Once you’ve signed up to pay and shop online, you have a set time to ship the item to the buyer after each purchase. Otherwise, Facebook will remove or cancel the order.

You can choose to pay the shipping cost yourself or let the buyer pay. You must add tracking information and mark the package as shipped to receive payment for items with the shipping option.

If the buyer requests a refund, they have two business days to respond and try to resolve the issue. And any refund must be made within two business days after receiving the returned items.

Payment details for Facebook Marketplace

The payment method on Facebook Marketplace depends on the seller. However, the company recommends using Messenger or PayPal to receive payment at the time of sale.

You can also use Messenger to decide which payment method works best for both parties. For example, if you prefer PayPal or Venmo but the buyer doesn’t have them, you can arrange for cash delivery when you collect your item as long as it’s a local seller.

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