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How to Start a Fashion Business on Tiktok | Full Guide


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Tiktok is arguably the most coveted social media app in today’s world. So you have created a Tiktok account and you want to start your own fashion business. It’s no surprise why: with the fashion business being a multi-billion-a-year industry. With reaching $759 billion in 2021 and predictions it will reach over $1 trillion by 2025, there is a lot of potential online business within the fashion industry to cash in on.

In this article, we’ll look at How to Start a Fashion Business on Tiktok. Let’s guide you on how you can sell more clothes with this powerful young social media platform!

Why Start a Fashion Business on Tiktok?

Tiktok has many users

If we are to make a list of the top five most visited social media apps, TikTok will definitely make the first three. According to the latest Hootsuite report, TikTok gets more global monthly users than LinkedIn, Twitter, Snapchat, and Pinterest. With approximately 1 billion monthly active users and average daily use, time is over an hour long, the app is best known for its short, entertaining dance and humor videos.

So, if you can spot fashion trends, or even just something that you think will attract some shine, TikTok’s an incredible place to get your foot in the door.

TikTok is a Branding Tool

TikTok has a massive, engaged, young audience. Leveraging the engagements on the platform can help boost your chances of marketing your fashion business and building your own brand. 

You might want to try duets and hashtag challenges. With these two tricks, you ask fans to create their own video using an idea that you have had or content that you have posted. 

Requires less budget

You really don’t need a big budget or team to make waves on TikTok. The app really does take a democratic approach to content, often promoting the best overall videos to the coveted For You Page (or #fyp). That means the possibilities for reach are essentially limitless, especially if you know what you’re doing. And once you finish reading our guide, you will.

How to Start a Fashion Business on Tiktok | Full Guide

  • Determine your niche
  • Set up your trading account
  • Start creating
  • Tag your videos with products
  • Use product drops
  • Promote posts
  • Pay the influencers

#1. Know your Audience

TikTok’s largest user base is made up of teenagers, followed by 20-29 year olds and 30-39 year olds. This information will help you to tailor your marketing, and it doesn’t necessarily mean you can’t reach older people if that’s your goal.

Specificity helps in this network, so familiarize yourself with the app and its diverse communities.

Since you’re into fashion, you can dive deep into the #fashionTok hashtag and learn more about the types of videos fashion enthusiasts post on the app. Learning their language will help you engage in conversations more organically.

#2. Set up your trading account

Now that you’ve completed your digital survey, it’s time to set up your TikTok account. Whether you’re already signed up or starting from scratch, you need to make sure you have a TikTok for Business account (and switching is as easy as opening Manage Account and tapping Switch to Business Account).

Of course, you’ll want to prepare your account to include all of your relevant branding information and images, and then it’s time to integrate your ecommerce platform (instructions should be available on the website of the ecommerce platform you’re using).

When all is said and done, you’ll have the TikTok Shopping tag on your page and display your products. There are two integration points to choose from: you can have the entire retail experience in the app or you can have the final transaction done on your website.

#3. Start creating

Once you’re done with account setup, start creating content. The quality of content you create will determine how engaging your business page will be. Tiktok thrives on content!

At TikTok, quantity certainly comes before quality. But the main thing to remember is that you don’t want to be a “salesman”. TikTok users will spot an ad from miles away, so rest easy if you’re looking to gain ground. Make sure you’re having fun because your viewers can tell if you’re authentic or not.

The best thing to do is delve into the trends and challenges in the fashion space while discreetly promoting your product.

Once you’ve built a voice and following, you can even try starting your own TikTok challenge with a unique hashtag. With the right amount of creativity and luck, such a move could pay off in unimaginable ways.

#4. Tag your videos with products

Fashion businesses are generally based on creativity and TikTok gives them more chances to show their unique potential to the world. In fact, this type of business can ideate endless options for getting noticed and gaining exposure across the TikTok community.

You can decide to play with special effects, choose a trending song, or work with influencers in order to grow their profile within a short time.

Another strategy in this process is to correctly tag the elements of your videos. Yes, the TikTok Shopping feature includes the ability to tag a product with a simple tap.

Not only is this key to keeping your brand awareness strong, but it also means you can advertise without ads – your videos can take any form, and the products you feature will still be featured. It’s a great way to smuggle a product placement in front of users who pride themselves on not falling for ads.

#5. Use product drops

Another way to sell clothes on TikTok is to take advantage of the growing drop culture phenomenon. With Product Drop, you produce a small run of limited edition designs and advertise the design on social media. By offering the product for a very short period of time (say, 24 hours), you can create a buzz around the latest product that just came out, sell some clothes, and increase your following. “Drops” really only work on the most popular social media platforms as you need a lot of people to see the offer in a very short time and it helps to have a loyal group of followers before you launch the product (learn more about drop the culture here).

You can also learn How To Sell in Facebook Marketplace- Expert Guide

#6. Promote posts

Here is a guide on how to promote your Fashion Business on Tiktok and drive traffic toward your storefront:

a. Turn to the bottom right on your profile and click Me.

b. Click on the 3-line icon in the top right to go to your settings.

c. Select Creator tools, then click Promote.

d. From the Promotions page, tap the video you’d like to promote (it has to be public, and can’t contain copyrighted music).

e. Select one of the following goals for your video:

  • More video views.
  • More website visits.
  • More followers.

f. If you select More website visits, you’ll add an URL and choose a call-to-action button (example: Learn More, Shop Now, or Sign Up). Then click Save.

g. Click the circle next to the audience you’d like to reach, then select Next. You can choose from:

• Automatic. TikTok will choose the audience for you.

• Custom. Target specific genders, age ranges, and interests you’d like to reach.

h. Set your budget and duration, then select Next.

i. Add payment information (Android) or recharge your coins (iPhone).

See our article on How to Go Viral On TikTok

#7. Pay the influencers!

If you are short on time and budget, you can always hire an influencer. TikTok makes it easy for brands to engage with the most popular users through the TikTok Creator Marketplace service. It costs money to work with an influencer, but it’s a good option if you just want to quickly build a TikTok audience and start getting some exposure for your brand.

Get started now, on your browser, visit

Read also: How do You Make Money on TikTok

Frequently Asked Questions

What is SMFEST?

SMFEST is the largest social media event in South East Nigeria. It teaches its audience how to leverage the power of technology, social media, and innovation to advance their businesses.

When was SMFEST established?

The maiden edition of SMFEST held on October 23rd, 2021 at the prestigious Landmark Events Center, Owerri.

What is the theme for SMFEST 2022?

The theme for SMFEST 2022 is Creative Disruption.

How much is the ticket for SMFEST 2022?

There are two categories of tickets which sell for 4,000 (basic) and 7,000 (executive).

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