SMFest provides businesses with incredible opportunities to market their brand, reach new customers, improve their public perception and increase their sales. Through business sponsorship, you can provide attendees with a unique experience that fosters trust, credibility, and visibility.
In this article, we’ll explain SMFest goals and those key expectations you have if you choose to sponsor as a business. before we go on to list the 7 key expectations for SMFest Owerri, 2022, let’s look at the benefits of sponsoring SMFfest as a business.
What Are The Benefits Of Sponsoring SMFest As A Business?
Event sponsorship is an individual or organization’s support of an event or activity, like SMfest, which usually comes in the form of a financial contribution. Businesses use sponsorships as a marketing tool to gain a competitive advantage and reach business goals. According to magazine.status.cc, event sponsorship is a strategy that is gaining popularity across industry sectors.
Here are the benefits of sponsoring SMFest as a business:
1. Increase brand visibility
Event sponsorship offers you a great opportunity to take your brand’s visibility to another level. This is achieved when your brand visuals appear alongside other reputable brands and in front of large audiences. Hence, this strategy can work wonders for small and local startups struggling to gain traction.
Apart from making an impact and contributing to the success of the SMFest event, all sponsoring businesses will enjoy significant exposure and access to an audience of over 2,500 and the general public.
Of course, the bigger an event is the more press, social media mentions, and other benefits you can reap. Don’t forget, the trick is to engage people before, during, and after the event, not just on the big day.
2. Building A Positive Image
Public perception can make or mar a business. By sponsoring SMFest, you automatically build credibility and authority around your business. It is a great sign that your business values society and as such has deemed it worthy to attach the brand to the event.
Through event sponsorship, attendees are given strong reasons to believe you are reliable and trustworthy. And that could be just the beginning of a consumer love story.
According to a survey carried out by eventmarketer, 74% of customers are more likely to buy a product of a brand they were exposed to via event marketing.
3. Content & Social Media Marketing
Many entrepreneurs overlook the fact that events give a wealth of content for expanding content marketing efforts. You can acquire access to the audience by connecting with the event holder on social media.
Social media promotion for events is an essential component of the success recipe – and many firms already use it to highlight their participation. It should be noted that certain events attract certain audiences or member groups. As a result, they enable you to conduct extremely focused marketing using techniques such as custom hashtags and user-generated content.
4. Sales Goals
Consumer events like SMFest allow you to rack up sales on the spot. Whether you sell edibles or market a product setting up a branded booth where you showcase your food and products is an easy way to get new business clients. Many companies make the bulk of their purchases at trade shows, and you can quickly earn their respect as a sponsor.
For SMFest sponsorship, you can pay for category exclusivity. That way, you don’t have to worry about selling the same products as another vendor.
5. Return on Investment
Whether you plan to sell or not, events are about building quality business relationships. The goal is to leave with a list of leads to follow up on afterward. Therefore, you don’t necessarily need to make a huge profit on event day, as long as you have a long-term way to leverage your investment.
To make the most of your SMFest 2022 event sponsorship, decide what you want to achieve before you go. Come up with a metric to measure your efforts, in order to know whether the event is worth it.
The benefits of event sponsorship are endless if you put in the effort to forge connections. Take advantage of every resource the event holder offers to help businesses, especially as a new sponsor.
If you wish to sponsor SMFest 2022 as an organization, business, or individual CONTACT US
Key Expectations For SMFEST 2022 As A Business | SMFEST GOALS
For business owners and businesses at large, SMFest offers optimum credibility and visibility for your business needs. With over 2500 onsite and online participants, your business stands a chance to make an impact on society and also sow a seed of brand awareness in the minds of each of the attendees.
As a business, here are the top 7 SMFest goals to bear in mind while coming in as a sponsor:
SMFest gives you that visibility your brand needs. With over 2500 participants proposed to be in attendance, one of the event’s goals is to help businesses gain brand recognition before, during, and after the actual event by giving your company exposure to new audiences.
This will be achieved through mentions in the press or social media and event advertising, like radio jingles, signs and featured ads, event banners, and other types of publicity. You can also take advantage of this opportunity by offering attendees free branded materials through promotional giveaways.
2. Network & connect with industry experts
As a business person, you have the opportunity to network with participants and major event speakers. Sponsoring an event or trade fair can help your organization engage with non-competing businesses, opening up chances for future collaboration.
To make the best of it, devise a strategy for introducing yourself and your company to other sponsors and experts in attendance.
3. Increase the company’s perceived image
When your business sponsors a big event, the public perception of your business is bound to increase as people will begin to see you as big professional and reputable business.
By sponsoring an important cause, you can attract media attention, set your company apart from larger brands and inspire brand loyalty. Determine what your target audience cares about, and choose causes that align with these values in some way.
4. Learn modern innovative tech business skills
SMFEST is a platform that teaches its audience how to leverage the power of technology, social media, and innovation to advance their businesses, brands, and causes, by providing ideas, exposure, and insights that help people and businesses understand how to explore all the advantages of digitalization.
5. Getting A Good ROI
One of SMFEST event goals is to ensure that all event sponsors get a solid return on investment (ROI). To maximize the chances of success, though, you should be crystal clear on what you want to achieve. In other words, set clear goals ahead of time. At the very least, you should leave the event with a list of leads to follow up on afterward. Finally, it is a good idea to set metrics to measure the impact of your efforts. Adjust your aim, transition to other events, and tweak your strategies should they fail to yield desired results.
FAQs On SMFest 2022
SMFEST is the largest social media event in South East Nigeria. SMFEST is a platform that teaches its audience how to leverage the power of technology, social media, and innovation to advance their businesses, brands, and causes, by providing ideas, exposure, and insights that help people and businesses understand how to explore all the advantages of digitalization.
The maiden edition of SMFEST was on Saturday 23rd October, 2021 at the prestigious Landmark Event Center, Owerri.
The convener of SMFEST is Mr. Ajah Excel.
The theme for SMFEST 2022 is CREATIVE DISRUPTION.
Landmark Event Centre, Owerri
The overall goal of SMFest is to teach its audience how to leverage the power of technology, social media, and innovation to advance their businesses, brands, and causes by providing ideas, exposure, and insights that help people and businesses understand how to explore all the advantages of digitalization.